Beginner’s Guide to Website Authority Checker Tools and How to Use Them

 If you’re new to the world of SEO, you’ve probably heard terms like domain authority, page rank, and backlinks thrown around. While it might sound overwhelming at first, there’s a powerful tool that makes it all easier to understand: the website authority checker.

Think of it as a health checkup for your website. Just like you’d monitor your physical well-being, checking your website’s authority helps you track your SEO progress, understand your strengths, and improve your site’s ability to rank on search engines like Google.

This beginner-friendly guide will walk you through what website authority means, why it matters, and how to use these checker tools effectively—even if you’re just getting started.

What Is Website Authority?

Website authority—often referred to as domain authority (DA) or site authority—is a score that predicts how well a website is likely to rank in search engine results. The higher your authority score, the more trustworthy and relevant your site is considered in the eyes of search engines.

These scores are calculated based on factors such as:

  • The number and quality of backlinks to your site
  • Content quality and relevance
  • User engagement and traffic patterns
  • Overall site structure and SEO health

Most popular authority scoring systems, such as Moz’s Domain Authority or Ahrefs’ Domain Rating, use a 0–100 scale, with higher numbers indicating stronger ranking potential.

Why Website Authority Matters

A higher website authority score doesn’t guarantee you’ll rank #1 on Google—but it does give you an advantage.

Here’s why authority is important:

  • Competitive Edge: It helps you see how your site stacks up against others in your niche.
  • Backlink Strategy: You’ll know where to seek links from, based on their authority.
  • SEO Planning: It’s easier to track progress when you have measurable benchmarks.
  • Trust Signal: High authority is often a sign of a reputable site, which builds trust with users.

Even if you’re just starting out, understanding authority gives you a head start on smarter SEO.

What Is a Website Authority Checker Tool?

A website authority checker tool is a digital tool that allows you to analyze your website’s authority score and related metrics. These tools are invaluable for digital marketers, bloggers, small business owners, and anyone working on building an online presence.

Most checkers offer more than just an authority score—they also provide:

  • Page Authority (PA) scores
  • Backlink data (number, quality, and sources)
  • Referring domains
  • Spam scores
  • Keyword ranking insights

Top Website Authority Checker Tools for Beginners

Here are some beginner-friendly options you can try, many of which offer free versions:

1. Moz Link Explorer

  • Offers domain authority, page authority, backlink analysis
  • Trusted source since it introduced the DA metric
  • Simple to use for beginners

2. Ahrefs Website Authority Checker

  • Provides Domain Rating (DR) and deep backlink insights
  • Free version available for basic checks
  • Excellent for tracking link growth over time

3. Ubersuggest by Neil Patel

  • Easy-to-use interface for new users
  • Gives SEO audit scores, DA metrics, and keyword suggestions
  • Offers a free version with limited searches per day

4. Small SEO Tools

  • Completely free
  • Checks DA/PA and provides other on-page SEO reports
  • Great for bulk domain checks

5. PrePostSEO

  • Another free option
  • Offers DA/PA, backlinks, and spam score checker
  • Good for quick, one-off checks

How to Use a Website Authority Checker (Step-by-Step)

Let’s say you’re using Moz Link Explorer as your tool of choice. Here’s how you would go about checking your site’s authority:

Step 1: Go to the Tool’s Website

Open Moz Link Explorer or your selected tool in your browser.

Step 2: Enter Your Domain

Type in the full URL of your website the search bar.

Step 3: Click “Analyze”

The tool will scan your domain and generate an overview of your SEO metrics.

Step 4: Review the Report

Look at:

  • Domain Authority (DA)
  • Page Authority (PA)
  • Number of backlinks
  • Referring domains
  • Spam score (if available)

Step 5: Compare and Improve

Use the tool’s insights to improve your SEO. If your DA is low, consider:

  • Creating high-quality, original content
  • Earning backlinks from high-DA sites
  • Removing spammy or low-quality backlinks

How Often Should You Check Your Website’s Authority?

Authority scores don’t change overnight. Checking once every 2–4 weeks is ideal for tracking progress. Avoid obsessively checking daily—it won’t reflect real growth and could be discouraging.

Conclusion

Using a site authority checker gives you a snapshot of how your website is performing in the digital world. For beginners, these tools are a must-have—they’re easy to use, provide clear insights, and help you make smarter SEO decisions right from the start.

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