How to Check Domain and Page Authority to Improve Your SEO Strategy

Alright, let’s get real— check domain and page authority sound like something out of a Marvel movie, but nope, just SEO nerd stuff. If you’re poking around the internet trying to figure out why your website isn’t climbing Google faster than your neighbor’s cat up a tree, you’ve probably tripped over DA and PA a few times. And yeah, these numbers matter (annoying but true).

So, what’s the deal with DA and PA?

Domain Authority (DA): Moz cooked up this metric, and it’s basically a 1-100 score that tells you how much search engines are vibing with your whole website. Higher score = more street cred with Google. They look at how many good sites link to you, how old your domain is (websites age like wine, I guess?), and if your content structure isn’t a dumpster fire.

Page Authority (PA): Same idea, but zoomed in on single pages. Maybe your homepage is crushing it, but your “About” page is a ghost town. PA helps you spot those weak spots so you’re not just guessing where your SEO energy should go.

Why should you even care about these scores?

Honestly, if you’re not keeping tabs on DA and PA, you’re flying blind. It’s like never checking your bank account balance and then being shocked when your card gets declined at Starbucks.

Here’s why these numbers are actually useful:

- Stalk your competition—see if you’re the SEO underdog or already flexing on them.

- Figure out which backlinks are doing the heavy lifting (and which are just dead weight).

- Spot pages that need some TLC, content-wise.

- Give clients actual numbers instead of just saying “trust me, bro.”

How do you check this stuff?

You don’t need to be a tech wizard. There’s a bunch of tools—some free, some not, but all pretty painless.

1. Moz Link Explorer: Basically the OG for DA/PA. Punch in your domain, get the scores, see what needs work.

2. Ahrefs: They have their own lingo (DR and UR) but same vibe. Plus, you get deep dives into who’s linking to you.

3. SEMrush: Their “Authority Score” mashes up a bunch of data. Good if you’re doing the whole SEO audit thing.

4. Small SEO Tools: Super basic, free, no login. Good for quick checks when you don’t wanna commit.

5. Ubersuggest: Neil Patel’s baby. Easy to use, has other perks like keyword suggestions, too.


How do you actually boost your DA and PA? Here’s the no-BS version:

- Get good backlinks. Not all links are created equal; you want the kind that makes Google go “ooh, impressive.” Guest posts, mentions on legit sites, all that jazz.

- Make content people actually care about. If it’s boring, nobody’s linking to it. Solve real problems, answer actual questions, maybe crack a joke or two.

- Don’t forget internal links. Seriously, link your own pages together so Google can crawl the whole joint.

- Fix your tech stuff. Slow site? Ugly URLs? Broken links? Get that sorted before you do anything else.

- Junky backlinks? Cut ‘em loose. Use the Google Disavow tool and don’t look back.


Bottom line?

If you’re not check the domain authority, you’re guessing. And guessing gets you nowhere fast. These scores give you a pulse check so you know where to hustle—whether it’s beefing up content, fixing links, or just showing clients you know your stuff.

So, yeah, start tracking this stuff. It’s not magic, but it’s pretty close in the world of SEO. And hey, your next big ranking jump could be one good backlink—or one solid content upgrade—away. Don’t sleep on it.

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