Check PA and DA: A Guide to Boosting Website Authority and SEO Performance

If you're building a website, managing a blog, or running an online business, you've probably heard of Domain Authority (DA) and Page Authority (PA). These two metrics play a significant role in understanding how strong your website is in the eyes of search engines. The ability to check PA and DA effectively can shape your SEO strategy, reveal competitive opportunities, and set the foundation for sustainable online growth.

In today’s digital landscape, content alone isn’t enough. Authority matters. Search engines like Google use hundreds of signals to determine how high a page should rank in search results, and while DA and PA aren't official ranking factors, they closely correlate with performance on search engine results pages (SERPs). Whether you're new to SEO or looking to refine your digital marketing approach, this article will walk you through everything you need to know about checking PA and DA — and how to use these insights to your advantage.

What Is Domain Authority (DA)?

Domain Authority, or DA, is a metric developed by Moz that predicts how well a website will rank on SERPs. It’s scored on a scale of 1 to 100 — the higher your score, the greater your domain’s potential to rank well in search results.

DA is calculated based on several factors, including:

  • The total number of backlinks

  • The quality and relevance of those backlinks

  • The number of unique domains linking to your website

  • Site structure, internal linking, and other technical SEO signals

It’s a logarithmic score, meaning it’s easier to grow your score from 10 to 20 than from 60 to 70. So, early-stage growth happens faster, while climbing to elite levels requires serious strategy and effort.

What Is Page Authority (PA)?

While Domain Authority measures the strength of an entire domain, Page Authority (PA) measures the authority of an individual page within that domain. Like DA, it’s also scored from 1 to 100 and uses similar ranking factors — but focused specifically on a single URL rather than the entire website.

A page with a high PA has a better chance of ranking for its target keywords, especially if it’s supported by:

  • Quality inbound links

  • Good internal linking from authoritative pages

  • Relevant, well-optimized content

Tracking PA helps you identify which specific pages are performing well and which might need more SEO attention.

Why You Should Check PA and DA

DA and PA offer a valuable snapshot of your website's health and its potential to rank well. Here’s why regularly checking these metrics should be part of your SEO routine:

1. Benchmarking Your Website’s Authority

Whether you're launching a new site or working on an existing one, knowing your starting point helps you measure progress. Checking PA and DA gives you clarity on where you stand and how far you need to go.

2. Monitoring SEO Performance

As you publish more content, build backlinks, and optimize your website, your DA and PA should ideally increase. Monitoring changes helps you determine if your efforts are paying off.

3. Analyzing Competitors

Want to outrank competitors? Start by comparing DA and PA. If your site has similar or higher authority, your chances of ranking are better. If not, you'll know it's time to build more authority or focus on less competitive keywords.

4. Planning Link-Building Campaigns

When evaluating where to get backlinks from, DA and PA help you identify high-value websites. A link from a high-DA site carries more weight than one from a low-authority domain.

5. Optimizing Internal Linking

Pages with high PA can pass on authority to other pages through internal links. Knowing which of your pages are strongest can help you strategically distribute link equity throughout your site.

How to Check PA and DA

The process of checking PA and DA is simple and accessible to anyone, regardless of SEO experience. Here's how:

  1. Choose a PA/DA checker tool – There are various free and paid tools online.

  2. Enter the URL – For DA, input your domain; for PA, input the specific page URL.

  3. Review the results – The tool will display scores for DA and PA, along with other valuable metrics such as:

    • Total backlinks

    • Referring domains

    • Spam score

    • Anchor texts used in backlinks

For best results, check multiple pages, not just your homepage, to get a full picture of your website’s SEO health.

What Is a Good PA and DA Score?

There's no single definition of a “good” PA or DA — it’s all relative to your niche and competitors. However, here’s a rough guideline:

  • 1–20: New or under-optimized websites/pages

  • 21–40: Growing authority, usually enough for low-to-medium competition keywords

  • 41–60: Solid authority; able to rank for more competitive terms

  • 61–80: High authority; often major sites with robust link profiles

  • 81–100: Elite authority; usually large brands and media outlets

Focus on improving your scores incrementally. Outperforming your direct competitors is more important than achieving a perfect number.

How to Improve Your PA and DA

If your scores aren’t where you’d like them to be, there’s no need to worry. Improving PA and DA is a process, but with consistency and the right strategies, you’ll see results over time.

1. Earn High-Quality Backlinks

Backlinks are the most important ranking factor for DA and PA. Focus on earning links from reputable, high-authority websites in your industry. Guest posts, digital PR, and partnerships can help.

2. Create Valuable Content

Content that is original, helpful, and engaging naturally attracts backlinks. The more useful your content is, the more likely it is to be shared and linked to.

3. Optimize On-Page SEO

Include target keywords in titles, headers, and meta descriptions. Improve your site's load speed, mobile responsiveness, and navigation.

4. Strengthen Internal Linking

Link to new or low-PA pages from your high-PA content. This helps distribute authority across your site and improves crawlability.

5. Remove Toxic Backlinks

Backlinks from spammy or irrelevant websites can drag your scores down. Regularly audit your backlink profile and disavow harmful links using tools like Google Search Console.

Common Mistakes to Avoid

While checking PA and DA is helpful, it’s important not to misuse these metrics. Here are a few common mistakes:

  • Focusing only on numbers: DA and PA are just indicators — not the full story. Great content, user experience, and keyword targeting are just as important.

  • Neglecting lower-PA pages: Even pages with low PA can rank well if they’re well-optimized and satisfy user intent.

  • Expecting instant results: Authority scores take time to grow. Be patient and keep working consistently.

Conclusion

To stay ahead in the digital world, you need the right tools and insights — and that starts when you use a DA and PA checker. These metrics help you evaluate your site’s strength, guide your SEO strategy, and keep you focused on long-term growth.

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