Understanding Google’s Ranking Factors Beyond DA & PA

In the busy era of SEO, Page Authority (PA) and Domain Authority (DA) are important factors that predict the authority of a site. Entrepreneurs, marketers, and bloggers tend to utilize a DA PA checker to inspect the authority of their web pages and domains. If you are interested to know how utilizing a DA & PA checker will enhance your site's performance, then read this article. What is DA and PA? Domain Authority (DA) is a metric created by Moz which tries to estimate the quality of how well a site will rank in search engines. The score ranges from 1-100 and greater is a good domain. Page Authority (PA) assesses the power of one web page compared to the domain. Similar to DA, it also rates pages between 1 and 100, allowing webmasters to see which pages work better in searches. Why Is a DA PA Checker Necessary? A DA PA checker is a necessary tool for webmasters, SEO experts, and marketers. Here's why: Assesses SEO Power: A good DA and PA mean that a site is capable of ran...